Work Collection
Round House Adventures
Overview
Within the branding course in back 2016, we had an opportunity to design a logo for the professor's client, Ann Souter, and her new establishment, the Round House Adventures, while taking on the practices of brand identity.
Our main tasks were to apply our learnings to understand the creative brief and requests, and to design a logo that will represent the company's commitment to responsible tourism.
Approach
Round House Adventures is a unique travel agency that works collaboratively with ethical travel companies in Canada to foster sustainable tourism for the modern-day explorer. They provide small group tours and customized itineraries, travelling to exciting and less tourist destinations to experience life off the beaten path.
Various methods of exploration includes travelling by sailing boat, on bicycles, in kayaks, in small private land vehicles and on foot. It's a unique experience to live life through a different set of lenses and encourages others to do the same.
To reflect the unique exploration that Round House Adventure offers, I designed the logo to reflect the company's dedication towards ethical practices within the travel and tourism industry by taking on the natural patterns of a log's tree rings.
