Work Collection
ALLO
Overview
For ALLO, a brand-new vape device that is making its launch in North America, the main focus of the project was to make the entire wordmark consistently styled with their “A” logo. This project involved analyzing the company's brand and creating a new visual identity that was more modern and aligned with its brand values.
Approach
To solve the issue of inconsistency in the wordmark, I worked on redesigning the font and lettering used in the wordmark to match the style of the logo. I also ensured that the new design was easily recognizable and legible, while still being aesthetically pleasing.
Overall, the rebranding project involved a careful analysis of the brand, identifying areas of inconsistency, and developing a new visual identity that was consistent with the brand values. The end result was a more cohesive and modern brand that reflected the company's values and helped to enhance its overall brand image.
Please explore the images below for a comprehensive look at my design journey on this project.
