Work Collection
ALLO
Overview
ALLO was a newly launched device entering the North American market, where the fovus of this project was to create a more cohesive visual identity by aligning both the wordmark with ALLO's existing "A" lettered logo.
Approach
This was a rebranding project to address the inconsistency in the original wordmark, where I redesigned the typography and its lettering to better reflect the form and style of its logo. A lot of attention was given to the overall legibility to ensure the updated wordmark felt unified and modern.
The result was a more polished and cohesive brand that strengthened ALLO's overall identity.
